The design process can be a tricky thing. There are many different approaches to success, and we do feel that ours is a great one, but ultimately the process is meant to guide us and not rule us. Flexibility, adaptability, open communication, creativity, hard work, and attention to detail are just a few of our qualities that create happy customers.

01 / Discovery & Research

The best place to start is at the beginning. We learn about your goals, looking for problems and opportunities. Taking the time to understand you, your people, and your competition is like the first button on the shirt, getting it right makes the rest of the process easy.

  • Requirements Gathering
  • Goal Setting
  • User Research
  • Competitive Research
  • Content Research & Generation

02 / Design

Now that we have done our homework, we are able to move on to the part everyone loves - how will the final product look and feel! We take the information from the discovery stage and blend in our expertise to create a user interface and conceptual designs that will accomplish the goals that have been defined.

  • Branding
  • Site Architecture (sitemap)
  • Functional Specification
  • Wireframing
  • Homepage / Subpage Concept Prototyping
  • Print & Identity Concept Prototyping

03 / Build

So we have a finalized design and it is time to make the completed product look and function as designed. We pride ourselves in standards-based development to assure your site renders well across all major browsers. We also implement content management systems (CMS) to help bring the most out of your site with dynamic content that can be maintained with little to no technical experience.

  • XHTML / CSS Template Production
  • Javascript Programming
  • Server-Side Development (PHP, Ruby on Rails, Django)
  • CMS Implementation
  • Cross Browser Support
  • Print Template Production

04 / Deploy

Design and production are complete and we are ready to put your new baby to work for you! Final testing and debugging are completed at this time and everything is migrated to the live server. Time for everyone to see what a great job we did together and for you to begin to receive a return on your investment!

  • Internal Functional Testing
  • Client Testing
  • Debugging
  • Server Setup
  • File Migration to Live Server
  • Training & Documentation

05 / Manage & Enhance

Once the project is completed and live, the real work begins. We work with you to analyze how the users are interacting with the site and what content is popular. We use this information to evaluate the success of the project and plan for ways to enhance the experience of your users in future phases.

  • Site Analysis & Reporting
  • Search Engine Optimization
  • Measure of Success Evaluation
  • Future Enhancement Planning