19 November 2008

Maintaining Marketing Budgets

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2008 has definitely been a roller-coaster year in the US. With the burst of the housing bubble, financial market collapse and the presidential election, we have found ourselves in the middle of a national economic crisis. Consumers are hiding out while businesses are hurting and making plans on how to handle this economic downturn that we are in.

Some of the first budgets to get cut in times like these are marketing and advertising budgets. Everyone feels the effects of these budget cuts, including us. We have often said that cutting marketing budgets during tough economic times is a knee-jerk reaction that is counter-productive to the problems facing most companies. Businesses that are successful during these times understand that marketing and advertising must be maintained, even increased, to make up for the decrease in consumer demand while driving business in and sustaining companies during downturns.

I found a great article in the New York Times that addresses this issue and gives several top executive opinions on the matter. It is a good read for all business owners, small to large. Resolved to Keep on Marketing, Even in Tight-Fisted Times.

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About the Author
Dave Peele

Dave is the resident developer, accountant, daily operations manager and Chief Common-Sense Officer here at Rockbeatspaper. When he is not implementing John’s wonderful designs into highly functional web sites and managing his Sudoku addiction, Dave enjoys spending time with his wife, daughter & son, attending church, working out and watching Carolina basketball. GO HEELS!

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