6 August 2009

Pricing Guide


Design services are like many other industries - you get exactly what you pay for.  A high quality web site is an investment and we strive to make it the best investment possible.  We try not to give ballpark estimates at any time without thoroughly reviewing project scope.  Each project and client is different and has different needs, and can require a different approach.  That being said, we do have a good idea of what our services generally cost and we understand that can be helpful in determining appropriate budgets.  Here are some price ranges for our most common web projects, which are medium size projects.  Keep in mind that these are ONLY estimates.

  • Discovery, Research & Project Management: 1-2k
  • Information Architecture & Visual Design: 2-5k
  • XHTML/CSS Template Build-out: 2-4k
  • Content Management System (Expression Engine) Install, Configure, & Setup: 2-4k
  • Additional Functionality Integration, Content Migration & Deployment: 2-10k depending on site size and necessary functionality
  • Grand Total: 9-25k

Now, of course, this is just a ballpark estimate based on past successful projects.  Every estimate we do is tailored strictly to the needs of potential clients and can vary greatly.  We do understand that budgets can be limited, and within reason, we will do our best to work with every client to tailor the scope of the project to the budget.  There are also services like quality assurance, browser testing & debugging, SEO, etc that are included within our process.  Many of these things can warrant special attention and become difficult to estimate. 

Here are some common print & identity services and their associated costs:

  • Logo: 3-5k
  • Company Stationery: 1-2k
  • Marketing & Promotional Materials (brochures, mailers, flyers, etc): 1-2k
  • Packaging: 2-4k
  • Environmental & Signage: 2-4k

Once again, keep in mind that all these are estimates and that every project and client is different.  This is also not an exhaustive list of our services.  There is much more that we can get accomplished for you and if you have any questions, please contact us and let's discuss your specific project needs.

We also want your feedback on our pricing guide.  Let us know what you think in the comment area below.  We will take all comments into consideration.  Thanks!

3 Responses to "Pricing Guide"


May 30, 2010 2:10pm

I am an aspiring designer venturing into starting a firm soon and I was curious about your prices. Could you tell if stating your prices in front has proven effective and successful in garnering new clients?



Dave Peele

May 30, 2010 2:36pm

Thanks for your question, Kemar!  It is hard to tell if disclosing our pricing has been effective or successful in landing new clients as we have not really received that much feedback concerning it.  However, after researching some successful companies who were disclosing their pricing, we felt like it was the best decision to make and one we still stand behind.

Our custom design and development is top-notch and our pricing is fair, but we are not the cheapest shop around for a reason - we DON’T produce cheap work!  Disclosing a pricing guide helps potential clients determine up front whether we will be a good fit for them and their budget.  The successful clients that we prefer to work with are ones who understand value of the final product and return on investment and those making decisions based solely on the lowest price will find many other vendors to suit them better.  The successful designers within our industry all understand that you get what you pay for with web design as you do within most industries and the challenge lies in educating potential clients of that fact.  We hope our pricing guide helps to do this on some level.

Let us know what you think guys!  Good luck with your aspiring business, Kemar!

RBP Avatar


May 30, 2010 2:51pm

Thanks, I really appreciate it.

Required, but not shared
Notify me of follow-up comments?
Show us you are human...
1+1 is equal to? (1 character(s) required)

Your comment will display with the Gravatar associated with your email address. If you do not have a Gravatar, please register and upload one at the Gravatar site.

About the Author
Dave Peele

Dave is the resident developer, accountant, daily operations manager and Chief Common-Sense Officer here at Rockbeatspaper. When he is not implementing John’s wonderful designs into highly functional web sites and managing his Sudoku addiction, Dave enjoys spending time with his wife, daughter & son, attending church, working out and watching Carolina basketball. GO HEELS!

.(JavaScript must be enabled to view this email address)